Social media encourages customer engagement and promotes two-way traffic. It allows for a faster response and a lower cost than is achieved with traditional marketing. Most hotels, restaurants and bars are dependent on word of mouth and good reviews from loyal guests, which is what makes social media a natural marketing and branding tool.

Using Connect Mor, we analyzed some of the biggest hospitality names in Dublin. The competitor analysis was performed for Instagram. Using the data, we can see how different hospitality names rank on Instagram within their verticals and what content performs best for that vertical.