Top social media marketing tips for small businesses

Social media has been around for a few years and it is not going away anytime soon. Especially after the pandemic, there has been an increase in the advocates of social media, as it helped people to stay connected with their loved ones. Even for businesses, the ones who had leaped onto social media before the pandemic hit, were able to utilise the medium to reach out to their new and existing customers. Social media has definitely helped businesses of all sizes, but has it been more beneficial to the smaller businesses? 

Social media has united businesses and customers. With the help of social media, businesses can cheaply access a large pool of potential customers, for any kind of product. This comes in very handy for smaller businesses, as they can utilise social media marketing to create a community for their existing and new potential customers, at a much lower cost than traditional marketing. Let’s see some stats that can help us better understand the rationale behind social media marketing for small businesses.

top social media marketing tips for small businesses

Top Social Media marketing stats for Small Business

  • 96% of small businesses say they use social media in their marketing strategy (Source – Fundera)

96% of small businesses involve social media marketing within their marketing strategy in some way. For instance, there are around 200 million business pages on Facebook, so if you are looking for a business, it’s highly likely that you will find the business on one of the social media, if not all. Social media profiles for these businesses work as a digital storefront and help incoming visitors to get crucial information about the business.

  • 47% of small business owners run marketing entirely on their own (Source – Fundera)

Almost half of all small business owners manage marketing on their own. Due to the small scale of operations, small business owners tend to put on various hats. 

  • 41% of local businesses depend on social media to drive revenue (Source – Fundera)

Though social media is often utilised to drive brand-awareness (44% of small businesses use social media to drive brand awareness), many small businesses rely on social media to drive revenue. So, social media marketing for small businesses not only generates the amorphous value of brand recognition, it also generates cash.

How social media can help small businesses

Social media has the potential to change the way businesses operate and interact with their customers, but the 3 key ways how social media can help small businesses are:

  • Brand Awareness

In the past, businesses would have to spend a lot of money on advertising to get their name out there and build brand awareness. But with social media, businesses can reach a large audience at a fraction of the cost. All it takes is a strong social media strategy and a little bit of elbow grease. 

There are a number of ways social media can help with brand awareness. First, social media platforms are a great way to share your brand’s story and connect with potential customers on a personal level. Second, social media is a great way to connect with influencers in your industry. Third, social media is a great way to generate word-of-mouth marketing.

  • Site Traffic

Social media has been a game changer when it comes to website traffic. No longer do businesses have to rely on word of mouth or expensive marketing campaigns to get people to visit their website. Instead, they use social media to reach a wide audience quickly and easily. All it takes is a well-executed social media strategy to get people talking about your website and driving traffic to it.

  • Selling products/services

Social media has become a powerful tool for businesses to promote their products and services. By creating a strong social media presence, businesses can reach a larger audience and create a more personal connection with potential and current customers. 

Some of the most effective ways to use social media for selling products or services include creating informative and engaging content, using influencers to promote your brand, and running targeted social media ads. Content is still king when it comes to social media, so make sure to create content that is relevant to your target audience and that provides value. If you can create content that educates, entertains, or both, you’ll be more likely to capture attention and interest.

Top social media marketing tips for small businesses

So we have seen some important stats and the benefits of social media for small businesses. Let’s figure out the top social media marketing tips that help small businesses to take complete advantage of social media.

  • Identify your social audience

As a business owner, you know that one of the keys to success is identifying your target market or social audience. This can be a challenge, especially if you are starting a new business or expanding into new territory. But don’t despair, there are ways to identify your social audience. 

Here are some tips: 

  1. Define your goals. 

What do you want to achieve with your social media presence? Once you know this, you can start to identify who your target audience is. 

2.   Look at your existing customer base. 

Who are your current customers and what do they have in common? This can give you some clues as to who your social audience might be. 

3.   Use social media listening tools. 

These tools can help you track conversations and keywords to see who is talking about your brand or industry. 

4.   Use demographic data. 

Platforms like Facebook and Twitter offer data on their users that can be very helpful in identifying your social audience.

5.   Run some social media ads. 

By targeting your ads to specific demographics, you can get a better idea of who is interested in your product or service.


  • Look for new opportunities on social media

For businesses, this means that they need to be aware of the opportunities that social media presents. No longer can businesses afford to ignore social media or treat it as a passing fad. They need to be proactive and intentional about how they use social media to reach their target audience. 

Here are a few ideas of how businesses can use social media to their advantage: 

  1. Use social media to create a strong relationship with your customers. 

Make sure you are responsive to comments and questions. Show that you care about your customers and their experience with your brand. 

2.   Use social media to share your brand’s story. 

Your customers want to know who you are, what you stand for, and what makes you different. Share your story on social media, and make sure it is consistent with the story you tell on your website and other marketing materials. 

3.   Use social media to drive traffic to your website. 

Make sure your website is optimised for SEO and that your social media links lead to your website. Use effective calls to action on your social media posts to encourage your audience to visit your website. 

4.   Use social media to create valuable content. 

Your customers will appreciate valuable content that is relevant to their interests. Share blog posts, infographics, images, and other types of content that will help your audience learn more about your brand and what you have to offer. 

5.   Use social media to stay top of mind.


  • Plan your content

Tips for planning content on social media

  1. Know your goals and objectives 

Before anything else, you need to know what you want to achieve with your social media content. Is your goal to raise awareness for your brand? Drive traffic to your website? Increase sales? Once you know your goals, you can start planning your content strategy. 

2.   Do your research 

Before you start creating content, you need to do your research. Find out who your target audience is and what kind of content they like. You can use social media listening tools to track conversations and see what people are saying about your brand or industry. 

3.   Create a content calendar 

Once you know your goals and you’ve done your research, it’s time to start creating a content calendar. This will help you plan and schedule your content in advance. Try to batch create content so you can have a few weeks or even months worth of content ready to go. 

4.   Experiment with different types of content 

Don’t just stick to one type of content. Mix it up and experiment with different types of content to see what works best for your audience. Some ideas include blog posts, infographics, images, videos, and even live video. 

5.   Promote your content 

Once you have your content created, it’s time to start promoting it. Share it on your social media channels and make sure to use hashtags, links, and calls to action. You can also use paid advertising to boost your reach. 

6.   Engage with your audience 

Finally, don’t forget to engage with your audience. Respond to comments and questions, and start conversations. The more you interact with your audience, the more likely they are to keep coming back for more.


  • Combine organic and paid

As a business owner, you may be wondering if you should be using organic or paid social media to reach your target audience. The answer is: both! Here’s why:

Both organic and paid social media have their own benefits, so it’s important to use both in your social media marketing strategy. Here’s a closer look at the benefits of each: 

Organic social media: 

– Builds trust and credibility: When you produce quality content and participate in conversations, you build trust and credibility with potential and current customers. 

– Grow your following: By creating valuable content and participating in conversations, you can organically grow your following over time. 

– Increases brand awareness: When you produce quality content and participate in conversations, you increase brand awareness and get in front of potential customers. 

– Increase ROI from your paid ads: People click on your paid ads, and they see your social feed as your shop front. You’ll get better conversion rates if the organic content complements the paid ads well. 

Paid social media: 

– Reaches a wider audience: Paid social media allows you to reach a wider audience than you would organically. 

– Promotes your brand, product, or service: Paid social media is a great way to promote your brand, product, or service to a wider audience. 

– Increases brand awareness: Paid social media is a great way to increase brand awareness and get in front of potential customers. 

Both organic and paid social media have their own benefits, so it’s important to use both in your social media marketing strategy. By using both, you’ll be able to reach a wider audience, build trust and credibility, increase brand awareness, and get in front of potential customers.


  • Having your whole team present on social

Having an entire team on social media is important for many reasons. 

Firstly, it allows for more consistent and regular updates. This can help to create a more engaged and interested audience. 

Secondly, it can help to create a more unified and cohesive social media presence for a company or organisation. 

Thirdly, it also allows for more opportunities to cross-promote and collaborate with other team members. 

Finally, it can help to create a more comprehensive social media strategy by allowing for more input and ideas from different team members.

Connect Mor and Social Media

Social media is one of the most powerful tools that small businesses can use to reach new customers and grow their businesses. In fact, small businesses that use social media grow twice as fast as those that don’t.

If you’re not using social media for your small business, you’re missing out on a powerful tool that can help you reach new customers and grow your business.

You can always take the help of tools such as Connect Mor, which can help you to analyse your competitors’ social media to give you access to their top hashtags, most viral topics, and the best performing posts. Using this data you can create more engaging organic content on social media for your brand. Book a demo today and start your 14-Day free trial.